Happy New Year! It's 2021 ⏤ and I want to share with you my goals for Explore with Corinth!

To be quite honest, ever since I had Adeline, I haven’t had the chance to sit down and set goals for my brand/business. I think I am doing just fine as a content creator, but I want to grow even more, be more effective and efficient with my time and skills, be in the eyes of more people, create more engaging, helpful, and inspiring content, and for me to start even planning for my awaited success, I need to step back, evaluate myself and my work, and set GOALS!

I just want to give Emma’s Edition a huge shoutout because she inspired me to dream for my business again. She’s one of the biggest reasons why I’m setting goals for myself and my brand because seeing her success made me believe I can get to where I want to be too! Emma, if you’re reading this, thank you.

So without further ado, below are my goals for 2021!

Photos are taken by Angela Choi.

GOAL #1: Drive 20,000 Monthly Page Views on Explore with Corinth

My goal this year is to get back to my first love, which is blogging, writing, sharing my thoughts and experiences, my loves, my hates, and everything else in between. I used to get 30,000 - 50,000 page views years ago so I believe I can get back to a very humble 20,000 monthly page views this year. If you haven’t noticed, the website has gotten a bit of a makeover! One of the steps I planned to take to reach this goal was to update the website and I’m so happy how it turned out! I made things very simple, easy to navigate for you and me, and easy to shop! I want my website to be your go-to site for anything you might need whether it’s for beauty, fashion, parenting, and digital creation resources and tips. If there’s anything specific you’d like me to write about, please let me know!

GOAL #2: Launch my Instagram Story Filter Template Shop

2020 was the year a few of my Instagram Story Filters became viral, and I am very thankful for the visibility I’ve gotten through those filters! I even contracted a few clients because of them and I’m excited to bring this to you in an even more accessible way! IG Stories are an amazing way to express your creativity, expand your brand’s reach and visibility, grow your Instagram presence, and provide free creative tools to your audience for free! I’ve gotten a few inquiries about this as well, so I’m very excited to launch a shop where I sell you project templates that are ready to upload, but are also totally customizable so you can make them your own!

GOAL #3: Reach 100,000 followers on Instagram

Is this even a realistic goal? I laugh at myself sometimes because wanting more followers on Instagram feels like such a superficial thing, but I cannot dismiss the fact that my presence on Instagram is my business, and as sad as it is, my livelihood depends on the number of my reach. So yes, I’m going to write down this goal and work towards achieving it! I’m currently at 31.9K and I believe that with hard work, consistency, and the steps I will be taking to build my Instagram presence (which I will be sharing with you all soon), I will be able to organically grow my community.

GOAL #4: Bring in $100,000 in Revenue with Explore with Corinth

2020 was the year my eyes were completely opened to the world of BIG BUCKS influencer marketing after I got contracted my biggest campaign yet! 2020 was my best year in revenue as a content creator and I want to keep the momentum rolling for 2021! This will be the year I aim high and hit 6 figures through brand partnerships, my digital products like Lightroom Presets and IG Story Filter templates, third party partners for my digital products, affiliate marketing, and freelance projects like photography, videography, etc.

GOAL #5: Make things official ⏤ get that LLC status for Explore with Corinth

I’ve been chewing on this for a while now and I think it’s finally time to make things official on. I want Explore with Corinth to be an actual business! Reasons why I want to do this:

• credibility - I want to reassure my brand partners that I am a fully operational business and that they should take me seriously. ;)
• personal asset protection - since I want to take on bigger opportunities with bigger brands, just in case things go south you know?
• open a business bank account - I want to be more organized with my finances and I think opening a business bank account will help me monitor how much goes into the business, how much goes out, how much I need to budget, how much I need to re-invest, etc.

When I do start working on this, I will document everything and share with you what I did, tips, and whatnot.

GOAL #6: Get back on TikTok and be more consistent with it!

My love (and addiction) for TikTok grew when the pandemic hit us last year, and because I was so active on the app, a few of my videos went viral and I was able to gain 18K followers! I kind of fell off the wagon and experienced burn out when we moved to our new place, but I’ve been very inspired from my husband’s gaming TikTok because he’s doing very well! I want to greet 2021 with the same excitement and motivation I had last year! I want my content to focus more on motherhood/toddler life, clean beauty, blogger/influencer tips, and some Filipino entertainment. Can I hit 50,000 followers this year? We shall see!

So those were my major goals for 2021 as a blogger and content creator! What goals did you set for your brand?

I know that plans always change and life happens, but having a few of your major goals written/typed out really helps keep you on track. Here’s to smashing our goals together!