How to Pitch or Write Proposals To Brands

How do influencers reach out to brands? What’s a proposal? How do you write one?

THE SHORT ANSWER:

A proposal or your pitch is pretty much an email that you send to brands to introduce yourself, explain why you want to partner with them, and how you’re going to do it.

HOW DO YOU WRITE ONE?

1. I usually start my proposals by introducing myself: my name, where I live, what I do, and then I include links: my blog, instagram, whatever is relevant.
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2. If I’m reaching out to a brand I already know and love, I continue on by telling them why I love them, what my favorite products are, etc. If it’s a brand I’ve never tried before and really want to work with, I’ll explain why I want to partner with them and what product I’ve seen from them that I think fits my lifestyle/brand.
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3. Then I go ahead and prepare a story on how I’m going to promote them. What’s the concept of the content you’re going to create for the brand? Make them see and understand your plan of execution. The more specific you are the better. But keep it brief!
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4. How will the brand benefit from you? This is the part where I sort of enumerate what I can give the brand: photography, video, unboxing, reviews, giveaway, social media advertising, etc. I also make sure I ask the brand what they need and let them know that I’m open to any suggestions.
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5. Notice how I haven’t mentioned rates yet? Make the brand feel that you’re coming from a place of service first. Brands are run by people, and nobody wants to read an email from an entitled influencer. 😂 But it’s also important to let them know you’re not working for free (unless you’re initially looking to do a product exchange)! Always have a media kit or rate card attached in your email. I usually add this part at the ending of my pitch: “see attachments for my media kit and rates”.

Here’s an example of what I sent to Avocado Mattress:

Hello “contact”,

My name is Corinth Suarez and I’m a lifestyle blogger and content creator based in Miami. I reached out to the @avocadomattress’ Instagram account about a possible collaboration and I was directed to you!

Over the past year, I’ve started the transition of living a more sustainable lifestyle and have been slowly switching out our toxic products to green, clean, and non-toxic alternatives. I started with my beauty products, lessening our single-plastic usage, and now slowly switching out our beddings, linens, and everyday home stuff.

My family recently moved into a new apartment and while searching for a new mattress, I got really excited when I discovered Avocado mattresses! I absolutely love that your mattresses are non-toxic, safe for my whole family, and are consciously produced. With that said, I would love to partner with you!These are my deliverables for 1 Queen-Size Mattress: